Collection · 10 articles
How to plan, design and judge a website for an Indian business, brand or creator: strategy before screens, structure around the customer and the details that make it feel considered.
Premium is rarely about gold gradients or heavy animation. It comes from clarity, restraint, real words and pictures, and details that work on every screen. Here is how to judge your own site.
Read the articleMost website projects start with a reference link and end in arguments about taste. Here is what to agree first — and a one-page brief you can write yourself before any design begins.
Read the articleNobody can price a website before the scope exists. Here is what actually drives the cost, where quotations differ without saying so, and how to compare three proposals fairly.
Read the articleA redesign is the one website project that can leave you worse off than before. This checklist covers the audit, the URL mapping, the launch and the first ninety days.
Read the articleMost sitemaps are drawn from the inside out: departments, services, history. Start instead with the questions people arrive with, and the structure gets simpler and shorter.
Read the articleA D2C website earns its living between the first photograph and the payment screen. Here is what belongs at each step, from product discovery to a checkout that holds no surprises.
Read the articleA restaurant website is read at seven in the evening, on a phone, by someone deciding where to eat. Four answers decide the table: the food, the price, the hours and the booking.
Read the articleA portfolio website is not a gallery. It is where a stranger decides whether you think well. That comes from a point of view, a few projects explained honestly, and one easy way to begin.
Read the articleA property website has one job before anyone arrives: help a serious buyer picture the place and check the facts. Photography, plans, prices and a visit that is easy to book do that work.
Read the articleMost of your visitors arrive on a phone, often on a middling connection and with one hand free. Designing for that first changes the order of your decisions, not only the width of your columns.
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